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marvel@salesmarvel.co.uk
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Sales is a Dirty Word

Practical insights from Sales Marvel’s higher education consultancy. Ideas to improve student recruitment and conversion, strengthen graduate outcomes and career opportunities, and build productive partnerships between universities and employers.

Could These 8 Universities Become The Northern Powerhouse’s Economic Engine?

Economist Lord Jim O'Neill speaking at a Northern Powerhouse event...

At a recent fireside chat with Lord Jim O’Neill, the conversation ranged from transport infrastructure and regional investment to innovation, venture capital and the future of the Northern Powerhouse. Yet one question stays with me: if the North already has world-class universities, research, and talent, why is its productivity woefully…

Milburn’s Missing First Rung and What It Means for Graduate Employability

Graduate employability and the missing first rung of the ladder

Most adults can remember their first ever job. And let’s face it, it probably wasn’t as a lawyer, accountant or a premiership footballer – graduate employability wasn’t even a thing back then. More likely, it was stacking shelves at a supermarket, washing dishes in a pub kitchen, collecting glasses on…

University Rankings May Still Open the Door. But There Is a Second Test Now.

Improving the Student recruitment and conversion journey

For years, universities have been able to lean heavily on reputation: a strong ranking, a respected name, a beautiful campus, an even more beautiful prospectus and a basket of notable alumni stories. For many students, especially international students, the logic was simple. Choose the highest-ranked university you can realistically get…

Richard III’s Incredible Offer Was Also 1 Amazing Sales Story

Some of the most amazing sales stories are not really about sales at all. They are about people, pressure, timing, and the strange way a perfectly ordinary thing can suddenly become priceless when circumstances change. That is why Richard III’s famous cry from the battlefield still works as an amazing…

University Website Data is Everywhere, Insight is (almost) Nowhere. The CDO’s Job for 2026:

University Website Data is the CDO's Job #1

Imagine living in a hi-tech home where everyone owns a smartphone, yet no one can quite figure out where the light switch is. You see it in larger organisations that have invested heavily in tech, only to find themselves navigating yet more systems, dashboards, and even more logins than they…

Why SMEs Don’t Invest in Apprenticeships (Even When the Economics Make Sense)

Why don't more SMEs buy apprenticeships

Why SMEs Don’t Invest in Apprenticeships remains a surprisingly difficult question to answer, even when the economics appear so compelling. Apprenticeships are heavily funded and widely promoted, yet many SMEs still hesitate. The real reason has less to do with cost and more to do with how decisions are made…

Art of the Deal: Outdated or Still Relevant After 40 Years?

ok, so you’ve been right before. Not once, but repeatedly. You’ve written Art of the Deal and now you’re a billionaire…

How LinkedGPT Helped Tech’ Firm Turn Data into Opportunities

Case Study Feller Power Cords: LinkedGPT

When Scott Curry moved into a dedicated sales role at Feller UK Ltd, he faced the challenge of turning large volumes of contacts and industry information into focused commercial conversations and genuine opportunities. Introduced to LinkedGPT through mentoring with Sales Marvel, Scott…