Sales is a Dirty Word
Practical insights from Sales Marvel’s higher education consultancy. Ideas to improve student recruitment and conversion, strengthen graduate outcomes and career opportunities, and build productive partnerships between universities and employers.
B2B Sales Skills for 2026: 5 You Need to Master Right Now
The Top 5 B2B Sales Skills for 2026 reflect significant shifts from 2025, emphasising the growing importance of digital proficiency, data-driven decision-making, and personalisation…
Forget Your Sales Manager: Why You Should Ask Your Customer This Question
Ask your sales manager this question and all you’ll get is facts; ask your customers however, and you’ll get something much more valuable – insight. Great meeting earlier with a super-smart international student at The University of York recently. After we’d finished the mentoring part of our session, I asked…
Sales and Ghosting: Why You Should Never Try to Guess What’s Going On in Someone’s Life
My Houston-based colleague, Catherine Brown, posted on LinkedIn about her regular Friday subject recently – follow-up Fridays as she calls them. Her post really got me thinking that, no matter how well you think you know a customer, you never quite know what’s going on in their life. So, let me tell you…
6 Reasons You Should Learn How to Read Body Language
Learning how to read body language can be a significant skill for several reasons – and it’s not just for salespeople. Effective use of body language can…
Say My Name: Why Pronunciation Matters
Apple CEO Tim Cook asked his Siri team to change the pronunciation of “Streisand” Pronouncing other peoples’ names correctly is a vital aspect of building sales relationships. Here’s how to do it right: Why Saying Names Correctly Matters Saying or Pronouncing names correctly matters. It is more than just a…
Is B2C and B2B Dead?
Sales and Marketing has been turned upside down since the pandemic…but if B2C and B2B are now dead,…
The Best Management Book You’ll Ever Read…
I was lucky enough to be in the audience when I heard this standout piece of wisdom about the best management book you’ll ever read… What is The Best Management Book You’ll Ever Read? “The best management book you’ll ever read…is the one you write yourself.”The words of global Airline…