3 white men sat in a beautifully furnished

Should You Ever Make Political Posts on LinkedIn?

3 white men sat in a beautifully furnished room.

In short, you probably shouldn’t ever make political posts on LinkedIn. However, as with most things in business, it’s never quite that simple…

The key question to ask yourself is: What “message” are you trying to land with your post? Are you posting about politics for the sake of it, or are you using a political moment to make a broader, more relevant point?

Take our post from Friday night, where I referenced the Zelenskyy-Trump meeting earlier that day. Watching that moment unfold on live TV made me feel physically uncomfortable. It reminded me of 1 particular workplace meeting a few years back, which put me on the receiving end of similar behaviour. I wasn’t posting to debate politics; I was making a point about acceptable behaviours in business and leadership—a key pillar of our brand.

The post resonated because it wasn’t about taking a political stance. It was about business ethics, professionalism, and power dynamics—issues that are relevant to many of my LinkedIn connections. If I had simply ranted about politics, the engagement would have been completely different and probably not in a good way.

At the end of the day, LinkedIn is a business platform, and the goal of any post should not be to chase likes, comments, or provoke outrage. It’s to make a business point, build your brand and authority, and ultimately, create fertile ground on which to generate new business.

Why This Matters for Lead Generation

Lead generation on LinkedIn isn’t just about sending connection requests or posting generic sales tips. It’s about building authority, trust, and relationships. There are plenty of companies which offer LinkedIn lead generation services and sales coaching, but what makes 1 brand stand out over another?

The Extra Layer of Personal Brand.

People buy from people. They want to know who you are, what you stand for, and whether they trust you enough to do business with you. The most successful LinkedIn lead generation strategies don’t just push a service—they position the people behind the service as credible experts with clear values.

But here’s where it gets tricky: If your political posts alienate potential clients, you could be closing doors before they even open. LinkedIn isn’t Twitter—people don’t come here for heated debates. They come here for value.

Should You Ever Post Political Content?

Instead of a simple yes or no, here are 3 practical guidelines to help you decide:

1. Can You Leverage the News Cycle to Reinforce Your Message?

If something is making headlines, linking your service or point of view to the news item is the digital equivalent of riding a wave. For example:

Major data breach in the news? A cybersecurity expert can use it to reinforce the importance of online safety.
High-profile leadership scandal? A business coach can use it to discuss leadership integrity.

If the event helps illustrate a professional lesson, it may also be worth sharing.

2. Are You Clearly Expressing a Business-Relevant Point of View?

If you’re posting about politics, ensure it has a direct link to your industry, your clients, or a broader business principle.

Instead of “I can’t believe [insert politician’s name here] said this,” try: “In business, leaders must own their mistakes. Watching this political crisis unfold reminds me how crucial accountability is in leadership.”

You shift the focus from divisive, sometimes toxic politics to a universally accepted business lesson.

3. Can You Link to a Real-World Example Where You’ve Helped a Client?

People don’t just want your opinion, they want proof. If your post touches on workplace ethics, diversity, leadership, or crisis management, consider linking it to a real case study or lesson from your experience.

For example:

“I once coached a client through a similar issue where workplace power dynamics were creating a toxic culture. Here’s how we tackled it…”

By doing this, you demonstrate your expertise (or “authority”) instead of just sharing an opinion.

The Takeaway

Political posts can be risky, but they’re not entirely off-limits. The key is to ensure your message aligns with your brand, audience, and business goals. If you’re leveraging politics to illustrate your professional insight, it can work. If you’re just venting or airing your personal frustrations, you risk alienating prospective clients who may not share that point of view..

3 Takeaway Points

1️⃣ If you post about politics, make sure it ties directly to your business message. Otherwise, it’s risky.

2️⃣ Use the news cycle wisely. If a political moment helps illustrate a business principle, it can be useful—but only if done sensitively.

3️⃣ Don’t post just for engagement. LinkedIn isn’t about likes or controversy. It’s about building trust, authority, and a pipeline of potential clients.

Before you hit post, ask yourself:

Does this add value?
Does it help my audience in their professional lives?
Does it position me as a trusted expert?

If the answer is yes, go ahead and post. If not, it’s probably best left unsaid.

marvel@salesmarvel.co.uk

+44 7473 760627