How LinkedGPT Helped Tech’ Firm Turn Data into Opportunities

Smarter Prospecting, Faster Follow-Ups, & More Focused Sales Conversations

Case Study at a Glance

Introduced to LinkedGPT through mentoring with Sales Marvel, Scott began using the platform to research prospects, prioritise the companies most relevant to Feller’s solutions, and create a more structured approach to outreach and follow-up.

By combining AI with practical sales thinking, LinkedGPT helped Scott prepare more effectively for major industry events, engage the right prospects, and maintain consistent follow-up after exhibitions. The result was a clearer, more organised sales process, better-targeted conversations, and significant time savings when preparing marketing and outreach materials.

Today LinkedGPT forms a core part of Scott’s sales workflow, supporting everything from exhibition preparation to campaign planning and structured prospect engagement.

The Challenge, The Solution & The Impact

The Challenge: Scott moved into a sales role where exhibitions and industry events generated many potential contacts, but prospecting and follow-up lacked a clear and consistent structure.

The Solution: LinkedGPT, introduced through Sales Marvel mentoring, helped Scott research prospects, prioritise opportunities and design more structured outreach and follow-up campaigns.

The Impact: Clearer prospect prioritisation before a major industry event

• Structured five-touch follow-up campaigns for exhibition leads
• £3-5K saved on external marketing content for exhibition preparation
• Adding value by positioning product around prospects’ pain points
• More focused conversations with high-value prospects
• A more organised and consistent sales process

Moving from Technical Expertise into a Sales Role

Many technically trained professionals eventually find themselves responsible for generating new business. While they understand their products and markets well, prospecting, outreach and structured follow-up are often less defined.

That was the situation facing Scott Curry when he moved into a dedicated sales role at Feller UK Ltd, a manufacturer of specialist power and control cables serving industries including energy, infrastructure and data centres. Industry exhibitions and professional networks generated plenty of contacts. The challenge was deciding which prospects to prioritise, how to approach them effectively and how to follow up consistently.

“Coming back from an event with dozens of leads sounds great,” Scott explains. “But without a clear structure for researching those companies and following up properly, it can quickly become overwhelming.”

After being introduced to LinkedGPT by Keith Rozelle, founder of Sales Marvel, Scott discovered a way to combine AI with structured sales thinking. The tool helped him organise prospect research, refine messaging and build more consistent outreach campaigns.

Discovering LinkedGPT Through the Help to Grow Programme

Scott first encountered LinkedGPT while participating in the UK’s Help to Grow: Management Programme, where Keith served as his mentor. “Keith introduced LinkedGPT quite early in the programme,” Scott says. “I’d experimented with AI before, but only briefly. He showed us how to use it properly and how it could support our sales process.”

While tools such as ChatGPT and Claude are widely available, Scott found that LinkedGPT provided something more practical for day-to-day sales work. “Quite quickly it started producing valuable content that I could actually use,” he explains. “It helped structure the thinking behind prospecting and outreach, not just generate text.” 

From Unstructured Prospecting to a Clearer Approach

Before using LinkedGPT, Scott describes prospecting as reactive and difficult to organise, particularly when dealing with large numbers of contacts from exhibitions and industry events.

“You might meet a lot of people at a show, but deciding who to focus on first and how to approach them can be difficult,” he says.

LinkedGPT helped bring structure to that process, allowing Scott to research companies, identify potential challenges, and understand where Feller’s products could add value. “It helps you think more clearly about the prospect,” Scott explains. What their pain points might be, where our products add value, and how to position that message.”

This approach proved especially valuable when preparing for one of the company’s most important industry events.

Applying LinkedGPT to Exhibition Prospecting

One of Scott’s first major uses of LinkedGPT was preparing for Data Centre World, a key exhibition in the data infrastructure sector.

Trade shows generate many potential contacts, but identifying the most relevant prospects beforehand can be challenging. “I used LinkedGPT to analyse the list of exhibitors and attending companies,” Scott says. “It helped me understand their products, where our solutions might fit, and where the real opportunities were.”

This insight allowed Scott to refine Feller’s messaging and focus on the conversations most likely to lead to meaningful opportunities. “It helped us articulate our message better and focus on where our products solve genuine problems.”

Turning Leads into Conversations

The real challenge often comes after the event, when following up with dozens or even hundreds of contacts. To manage this more effectively, Scott used LinkedGPT to build a structured follow-up campaign.

“Before the show I created a five-touch email sequence using GPT,” he explains. “That gave me a framework for post-event follow-up rather than just sending one email and hoping for the best.”

The campaign helps track engagement while allowing Scott to personalise responses based on how prospects interact. “The tool creates the structure, but the personalisation still comes from me. It’s important that communications still feel human.”

Saving Time While Improving Quality

One of the immediate benefits Scott noticed was the time saved when preparing marketing materials ahead of the exhibition.

“For the exhibition website, LinkedGPT helped generate product descriptions and marketing content,” he says. “That alone avoided around £3–5K in external marketing support.”

Beyond the time savings, Scott says the tool improves how he thinks about prospects and customer needs. “It helps you focus on their pain points, where our products add value, and how to position that message.”

Scott expects the structured follow-up campaigns to improve results over time as conversations continue to develop.

The Importance of Good Prompts

Scott quickly learned that the quality of AI output depends heavily on the quality of the input. “The value you get depends on how good your prompts are,” he says. “If you’re clear about what you want, the results are much better.”

Keith’s guidance was key in helping Scott develop this skill. “He showed us different ways to structure prompts and how to combine LinkedGPT with tools like LinkedIn Sales Navigator. That made a big difference.”

A Tool That Improves Over Time

For Scott, the real value of LinkedGPT comes from using it consistently as part of the sales process. “Like any tool, it gets better the more you work with it,” he says. “The more you use it, the more it understands what you’re trying to achieve.”

He compares it to bringing a new employee into the business. “At first it needs direction, but over time it becomes familiar with your products, customers and messaging. In a way it becomes a ‘FellerGPT’.”

Today, LinkedGPT forms a reliable part of Scott’s sales process, supporting prospecting, campaign planning and structured follow-up.

Testimonial

“LinkedGPT has helped me structure prospecting and lead follow-up in a much smarter way. From analysing exhibition prospects to building email campaigns, it saves time and improves the quality of our outreach. The key is learning how to prompt it properly; once you do that, it becomes a really powerful sales tool.”

Scott Curry, Sales Manager, Feller UK

About Feller UK

Feller UK Ltd is part of the global Feller Group and specialises in the design and manufacture of high-quality power cables and cord sets. Based in the UK, the company manufactures cable solutions across a wide range of industries including IT, Medical, Industrial applications and Data Centre infrastructure.

Feller UK operates under certified management systems including ISO 9001:2015 for quality management and ISO 14001:2015 for environmental management, ensuring consistent standards across its operations and supply chain.

About Sales Marvel

Sales Marvel is a UK-based sales consultancy founded by Keith Rozelle, specialising in LinkedIn prospecting, modern B2B sales strategy and AI-powered outreach. The company helps sales teams and business leaders generate qualified opportunities, improve pipeline quality and build more effective, relationship-driven sales processes.

Its proprietary tools, LinkedGPT and LinkedGPTPro, combine AI with proven sales methodology to support prospect research, personalised messaging and structured follow-up campaigns, helping organisations integrate AI into their everyday sales activity.