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Sales and Marketing has been turned upside down since the pandemic…but if B2C and B2B are now dead, what’s replacing it? In the current AI-fuelled business landscape, there is one essential truth we must not forget: the way we go about selling still matters. The...
Never mind the extraordinary rise of AI, Sales has changed more profoundly than almost any other profession since the pandemic. Remote or hybrid working has become the "new normal" making prospective customers much harder to reach via the phone. In fact, many...
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