📚 Elevating Your CEO Appeal: The Crucial Role of Non-Sales Reading! 📖
Appealing to CEOs and executive leaders – or, rather, making ourselves more relatable to client CEOs – goes well beyond the confines of our sales expertise. It’s about engaging others on a broader intellectual level, and one powerful tool at our disposal is reading outside our professional sphere.
🧠 Here’s why incorporating non-sales books, articles and opinion pieces into your reading habits can make a significant difference when connecting with CEOs:
1️⃣ Broadened Horizons: CEOs often have diverse interests and a holistic view of the world. Reading beyond sales exposes you to a wider range of topics, enabling you to engage in meaningful conversations on a multitude of subjects.
The CEO of a Cyber Security Consultancy I know is passionate about mountaineering. Now, I don’t do heights but I do love mountainscapes, so I send her links to articles and images that might capture her interest.