Latest Insights and Articles

Why Pronouncing Names Correctly Matters

Pronouncing other peoples’ names correctly is a vital aspect of building sales relationships. Here’s how to do it right:

The Best Management Book You’ll Ever Read…

I was lucky enough to be in the audience when I heard this standout piece of wisdom about the best management book you’ll ever read…

Sales and Ghosting: Why You Should Never Try to Guess What’s Going On in Someone’s Life

My Houston-based colleague, Catherine Brown, posted on LinkedIn about her regular Friday subject recently – follow-up Fridays as she calls them…

Is B2C and B2B Dead?

Sales and Marketing has been turned upside down since the pandemic…but if B2C and B2B are now dead,…

AI v Human: Which is best for B2B Sales?

The rise of Artificial Intelligence this year has been both exciting and intriguing to observe.And, let’s be honest, it has been somewhat alarming too…

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