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3 Top Reasons to Make York More Sustainable Right Now
York, celebrated as one of the world’s most beautiful and ancient cities attracts nearly 9 million visitors annually. Implementing a Tourist Levy in York offers an opportunity to balance the substantial benefits of tourism with its inevitable challenges, ensuring York remains a vibrant and sustainable destination.
AI v Human: Which is best for B2B Sales?
A much asked question right now. A recent interview with Simon Armitage, the UK’s Poet Laureate may provide a clue. The rise of Artificial Intelligence this year has been both exciting and intriguing to observe. And, let’s be honest, it has been somewhat alarming too…As technology advances at an inexorable pace,…
Forget Your Sales Manager: Why You Should Ask Your Customer This Question
Ask your sales manager this question and all you’ll get is facts; ask your customers however, and you’ll get something much more valuable – insight. Great meeting earlier with a super-smart international student at The University of York recently. After we’d finished the mentoring part of our session, I asked…
Sales and Ghosting: Why You Should Never Try to Guess What’s Going On in Someone’s Life
My Houston-based colleague, Catherine Brown, posted on LinkedIn about her regular Friday subject recently – follow-up Fridays as she calls them. Her post really got me thinking that, no matter how well you think you know a customer, you never quite know what’s going on in their life. So, let me tell you…
Say My Name: Why Pronunciation Matters
Apple CEO Tim Cook asked his Siri team to change the pronunciation of “Streisand” Pronouncing other peoples’ names correctly is a vital aspect of building sales relationships. Here’s how to do it right: Why Saying Names Correctly Matters Saying or Pronouncing names correctly matters. It is more than just a…